The old way of digital advertising wasn't working, so we created Atlas
Unearth created Atlas Influence Targeting because the old way of digital advertising wasn’t working for public affairs. Atlas is a digital advertising data tool that gives you the flexibility to target one individual decision maker’s social graph or all political insiders. We built Atlas for Individuals, Atlas for Insiders, and Atlas for Issues so precise targeting was available for every type of public affairs campaign.
Now, we created more Atlas for Insiders audiences to make it easier for you to advocate, influence, and win.
NEW ATLAS FOR INSIDERS AUDIENCES
Atlas for Insiders reaches key decision makers in state or federal government, along with the 5,000 - 10,000 connections who influence them. Insiders audiences include political influencers only, not personal or professional connections like Atlas for Individuals. While our team can curate any set of decision makers your campaign needs, here are some of the off-the-shelf audiences we offer:
Capitol insider audiences (state, D.C.)
Democratic or Republican Political Insider audiences (state, federal)
Congressional Insider audiences (all of Congress, subcommittees)
Federal Agency Insider audiences (U.S. Department of Education, FCC, IRS, EPA, etc.)
Procurement Insider audiences (U.S. Department of Defense Procurement, etc.)
See samples of each Atlas for Insiders audience below:
WHY ATLAS?
Atlas works because it reaches only the people who matter most – not anyone else – reducing wasted impressions, budget, and time spent on targeting irrelevant people who can’t influence policy. With Atlas, you can reach your audience 12+ per platform at 92% lower cost compared to traditional targeting.
